Richard Wise
Junior's Cave Music Interview with Richard Wise
Fall (October/November 2011) Edition
Music Now Spotlight
by Isaac Davis Junior, BGS, MBA
Richard Wise
Isaac: It’s an amazing time to be a DIY artist/performer/band/musician. What do you enjoy the most about being an indie performer?
RW: Well, I guess it would be crafting records without the "help" of the current experts.
. Isaac: If you had an opportunity to sign with a major label, would you sign now knowing you may have to give up some of what you have built up over the years about you in the process?
RW: Anyone who threatens to cut me a big check at this point would surely get my attention. I could try not to be pessimistic about the outcome in such a case.
Isaac: I remembered Simon Cowell from American Idol talking about the “it” Factor that makes a musician/band stand out. What do you think is your “it” factor that makes you stand out from others in the music business?
RW: That show is so mainstream; In a case like that, I’m guessing that much of the audience is fantasizing that they are the performer. When I make music I try to invoke the music of the spheres— if and when people connect with my work, I don't think they want to be me. It's more transcendent than that. Maybe I should answer your question by saying "etherial, exotic", but really, when people get "it" they sense that I am channeling something.
Isaac: Why should music fans listen to your music? Describe what they are going to get when they listen to your music?
RW: Psychedelic World Jazz —things they already know disguised as things they don't know. Shape-shifting textures. And the roots are there (to the past and future).
Isaac: Briefly describe your humble beginnings that led you to where you are at musically now.
RW: I began in good rock bands and graduated to mediocre rock bands, heard salsa, and began multitrack recording. Come to think of it, my present is more humble than my beginnings.
Isaac: You have some strong iconic influences. Of these influences, which artist/band do you relate to the most and why?
RW: Sun-RA—you know, when you are listening to your muse, It's not a cushy comfort zone; the naysayers are there to spit in your face. Sun-RA never lost his clarity when mitigating such things. I salute his bravery and his gratitude for the beautiful soul that God gave him.
Isaac: Do you feel that Indie music gets the respect it deserves? Why or why not?
RW: I should think it absolutely commands respect; the home studio can generate a record and there’s the Internet to follow up. I don't know about the deserving part. I do know that plenty of people are enjoying plenty of music without paying a dime.
Isaac: If you could change one thing about the music business, what would it be and why?
RW: 2 music biz icons conducted a famous seminar where they told a room full of musicians that the one thing they should never tell an A&R guy is that they are versatile; they won't know how to market you. I have to admit that my experience would bear this out. What I don't understand is why anyone would accept this type of slop! You know Harold Arlen wrote "Blues in the Night", and he also wrote "Somewhere Over the Rainbow". The A&R guys would have him pick one and go with it. I’m sure glad he didn't do that.
Richard Wise
Isaac: Do you think in the near future that DIY artists/bands will be the norm and big record companies will be very limited?
RW: DIY is already huge, but the indies and the majors will appear more and more similar, as the indies access more hype tactics. Both camps seem convinced that people like what they are told to like.
Isaac: What type of feedbacks have you been receiving about your music from fans and music critics?
RW: The critics don't slander me; they just ignore me. I need to be more diligent about that. You can see some reviews from industry pros on my CDBaby site. There are plenty of fan comments from all over the world on my Jango site. I only got one negative comment in all. I should have left it I suppose, but I deleted it. Very un-democratic of me.
Isaac: If you knew that you would never gain fame and fortune with what you are doing now, would you continue to make music? Explain.
RW: Absolutely! Should a fish stop swimming if nobody gives him a million bucks? My music would not be getting made if i stopped. Thats all I know.
Isaac: How do you handle negative feedback or negative energy about your music?
RW: It's like sanity. If the highs are too high and the lows are too low, you’re not well. I also don't get ecstatic if someone praises my work, I really don’t. I’m grateful, of course, but that's different.
Isaac: What part/role does your family and friends play in the equation of your quest of a music career?
RW: My wife is a saint for putting up with me. As for all others; let’s just say there may be a bit of “head shaking" going on.
Isaac: What is the best site/s that you can be found on the Internet?
RW: My new site is under construction richardwisemusic.com, and there’s CDBaby and Jango profiles.
Isaac: The floor is yours; final words…..
RW: Thank you Isaac, your mag is cool— you are one hard working guy! I hope we can work together again.







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