Max Sullivan
Junior's Cave Music Interview with Max Sullivan
Fall (August/September 2011) Edition
Music Now Spotlight
by Isaac Davis Junior, BGS, MBA
Max Sullivan
Isaac: It’s an amazing time to be a DIY artist/performer/band/musician. What do you feel you contribute musically to the Indie Music Culture?
Max: I feel that my interest in originality and ingenuity gives my music a certain worth. I think I write songs that people would want to hear. The least of all, I think people would want to come to my show. I love to put on a good show. It's what I enjoy the most about music.
Isaac: If you had an opportunity to sign with a major label, would you sign now knowing you may have to give up some of what you have built up over the years about you in the process?
Max: If I knew that I could gain a bigger audience this way, I would. If I knew it would only put me in debt and get me nowhere, I would not, but I don't see anything wrong with "playing the game" to get an audience. A lot of bands do that. There isn't anything wrong with putting in a little work so that someone will listen to you.
Once you have the audience to play for, then you can unleash your "Kid A" or whatever masterwork you have prepared, but if you haven't even gotten an audience then it almost doesn't matter how new and brilliant your music is. I don't know... that's a lot of garbage I just pulled from my head, but I think it seems reasonable.
Isaac: I remembered Simon Cowell from American Idol talking about the “it” Factor that makes a musician/band stand out. What do you think is your “it” factor that makes you stand out from others in the music business?
Max: I think it is my originality and that I have a total package. I can't sing like Stevie Wonder and I can’t play guitar like Steve Vai, and I'm not Bob Dylan, but I can create music that I think is really worth hearing and put on a good show at the same time.
Isaac: One of the one important elements that will make you stand out from the rest of the musicians/artist in the music industry?
Max: Like I said, my originality. Also, I would say my interest in not stagnating within modern music or playing "safe" music. I'd rather write a song that doesn't sound like anything than put out something predictable. But then everyone likes something different so some will like me and some won't.
Isaac: Do you feel you have given it your best when pursuing your musical dreams so far? Why or why not?
Max: Yes, I think so. I gig regularly, and am sending out my music to all different places. I'm only 20. I still have a lot of ground to cover!
Isaac: Who do you look up to for your own influences and why?
Max: I was recently reading Neil Young's biography, and when he was in Buffalo Springfield, Stephen Still's songs were considered to be technically strong while Neil Young, who was less of a singer and technical guitarist, produced different and new sounds. He was considered an oddity, and this was combined with his obvious depth as a songwriter.
I think in this way, as well as his attitude that he was going to do whatever he wanted, whether it was a folk album or grungy rock, he is who I relate to the most. I also feel the same way about Jimmy Page. He loved blues but also explored other areas, and everything he wrote was fantastic. I know a lot of bands "branch out" as they say, but it often sounds forced or phony.
I would like to play all types of music, but would never attempt anything I felt would be forced. But if I could, or if I am able to, I would explore music a lot like Jimmy Page did. That is one thing I really respect about the musicians who can pull that off.
Isaac: Do you feel that Indie music gets the respect it deserves? Why or why not?
Max: Yes. I think it's even "cool" to say you like local music, and among those people who think this way, indie musicians have some advantage. However, at the end of the day, I would guess even the indie musicians themselves would go home and put on the Rolling Stones or Nirvana. I mean, isn't that what we all want to be? I think the struggle is to prove to others that we are the indie artists that matter.
At the same time, I think that a lot of music today is over processed on the radio, and that leaves a lot of music lovers wanting more original music. They go searching for indie music, even if many who look get bored and walk away. I think that a heavy portion of listeners get their music by word of mouth nowadays. It’s a just not black and white. But yes, I do think indie music gets the respect it deserves. It is just figuring out which indie artists really matter.
Isaac: If you could change one thing about the music business?
Max: Make it easier!!! That everyone could make millions writing songs in their basement. Hmmmm... Now there's a thought... Maybe I'll be the next YouTube sensation!
Isaac: What has been one of your biggest setbacks and how did you overcome it? What lesson did you learn about yourself?
Max: I've been fortunate, in that I have a lot of support and I have been getting paid to perform since I was 18. I think the only set back is the expense of recording my EP. It took a long time because I used a studio. I think in the music business there are constant small setbacks, like cancelled gigs, or unforeseen expenses. Connections that you think will lead to a break that doesn’t pan out. But then something amazing happens and you take a few steps forward again.
Isaac: What type of feedback have you been receiving about your music from fans and music critics?
Max: Some really great stuff. One review site wrote that my song, "I Would've Never Gone", resembled Dylan in his prime. WHOA. Save that letter, huh? But I think people really like my material. I played a gig at Spike Hill in Brooklyn last month, and they really liked me there. It was a great first experience in a place where they say it’s the toughest. I was expecting a dead room with one guy in the corner yawning, cricket noises between songs, etc. Instead, it was a blast.
Isaac: If you knew that you would never gain fame and fortune with what you are doing now, would you continue to make music? Explain.
Max: Yes. I love music. I don't see why I would stop. It is too much fun.
Isaac: How do you handle negative feedback or negative energy about your music?
Max: Ignore it. If someone doesn't like your song, you just say "well, obviously they aren't my target audience, are they?"
Isaac: What role do your family and friends play in the equation of your pursuant of a music career?
Max: They are so supportive. My mother helps me get gigs! I've played in bands when I was much younger, and people in the groups would say "are you sure your mother is ok with you being out so late?" Most of the time she would be there watching me like a hawk. She expects me to become a rock star but we'll see how that plays out. She is hoping to have a small but comfortable house on a beach somewhere. So is my father. Oh, the pressure!
Isaac: What is the best site/s that you can be found on the Internet?
Max: I have a web site maxsullivan.com/ and a Sonicbids EPK at www.sonicbids.com/epk/epk.aspx?epk_id=255201 which is pretty great. A lot of people say it’s a rip off but I've had really good response and got a lot of gigs. I just discovered Jango, so I'm on that now too.
Isaac: The floor is yours; final words & wisdom of thoughts...
Max: I hear tell that we musicians need to "never stop seeking our dreams" and "just keep at it." So I guess that's what I'll do. I admit, if I go nowhere by fifty, I may stop trying. But I have plenty of time till then.
Now will you all buy my cd please and click like on my Facebook page? Much appreciated!







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