JJ Crowne

Junior's Cave Music Interview with JJ Crowne
Fall (August/September 2011) Edition 
Music Now Spotlight

by Isaac Davis Junior, BGS, MBA
JJ Crowne

Junior’s Cave Golden Isles Online Magazine presents a new music interview with a highly accomplished musician who is the epitome of the DIY artist. Meet JJ Crowne an eloquent  and energetic indie artist who makes music that captivates and entertains the masses. In this spotlight with this publication, the musician expounds on his musical journey.

Isaac: It’s an amazing time to be a DIY artist/performer/band/musician. What do you enjoy the most about being an indie performer?

JJ: First, I’d say that I’m an indie performer in both senses of the word – I’m “indie” in the regular sense, in that I’m not with any so-called “major” record label. The label that released my record is an indie label named Essential Media Group. I believe I am one of a limited number of new artists they’ve taken a chance with, and for that I’m very grateful. One thing I’m enjoying now is the promotion of this album, and I’m pretty much doing it all on my own in the true Do-It-Yourself/indie tradition.

I personally contact all the radio stations and online magazines, book my own gigs, etc. I enjoy the fact that I can somewhat control where and how I want to be heard and seen, as long as I’m willing to put the time and effort into it. No big label is dictating that “you’ve gotta meet and shmooze this person” or that “you’ve gotta play here if you want to be noticed” etc. — even if I didn’t believe that was the right move for my career. Everything gained becomes a product of one’s own drive, direction and determination as an indie artist, and the playing field is wide open today.

But you could say I’m also an “indie” artist in the literal sense, since I work totally independent of other musicians and producers. Throughout my recording and songwriting career, I have seldom used other musicians. Sure, I’ve played in lots of bands from junior high school days through trying to make money in bar bands in my 20’s. And most of my closest friends are musicians. But I’ve always enjoyed the one-man-band/orchestra/choir thing as far as composing and recording. This album was done totally solo – vocals, all instruments, drum programming, production, etc. and all recorded in my home studio.

My mixing/mastering engineer, Rick Pantoja, was the only other person involved in any of it, and his work came at the very end of the project (unfortunately he had to put up with me directing every mixing session). So it’s even more a of a satisfying feeling when a song clicks with folks and I know that it’s all my baby. Of course, when it doesn’t, there’s no one else to blame but myself. But I love both “indie” aspects of the creative process.

Isaac: If you had an opportunity to sign with a major label, would you sign now knowing you may have to give up some of what you have built up over the years about you in the process?

JJ: It would be a tough call and, of course, it would also have to somehow involve my current label. If the situation were right, maybe I could give up the promotional Do-It-Yourself aspect (it does get a bit tiring, and would give me more time to just “be an artist,” as they say), but I’d still require the creative control to which I’ve become accustomed. Hey back in the day, major labels still let Prince and Todd Rundgren play all the instrumental parts and self-produce their first few albums, so I guess it’s possible to maintain full control over recording an album even with some major labels.

Isaac: I remembered Simon Cowell from American Idol talking about the “it” Factor that makes a musician/band stand out. What do you think is your “it” factor that makes you stand out from others in the music business?

JJ: The songwriting and especially my lyrics. Sure, there will always be better singers, guitarists, bassists and keyboard players than anyone in any musical act, but I like to think my songs all have something unique to say. Also, I’m a bit of a musical chameleon in that I can write in different styles and have never been branded just a folk or rock or country act. The dozens of radio stations that are playing songs from this album are as varied as my styles – some want just the country tunes, others the soft rock songs, and a number of inspirational/religious stations are even playing “Finally Your Turn.” Not too many artists can claim that kind of diversity and it’s something I’m very proud of.

Isaac: Why should music fans listen to your music? Describe what they are going to get when they listen to your music?

JJ: I’d like to think that it makes them think. All of my songs are lyric and message-driven. All of them tell a different story that different types of people can relate to… the lovers, the dreamers, the broken-hearted, the socially-conscious, and folks who just like a good story set to music. I’d also like to think my songs are all well-crafted, catchy and well-produced. I’m told by radio programmers, critics and fans that I don’t sound quite like anyone else. And that’s the way I’d like to keep it.

Isaac: Briefly describe your humble beginnings that led you to where you are at musically now.

JJ: Started playing guitar at age 9 (self-taught, parents couldn’t afford lessons); writing songs at age 12; playing in bands at age 13; teaching myself piano/keyboards at age 16; studied at Oberlin Music Conservatory for a bit at age 18; started recording and producing radio jingles and commercial themes at age 19; composing and recording music for low-budget movies/documentaries at age 21; and started gaining a bit of local notoriety here in Miami for my original songs by age 25 (when I appeared as an opening act for The Mavericks and, believe it or not, sometimes even for Marilyn Manson). In my 30’s, I began composing/recording cues and songs for shows on local television, as well as for PBS, Fox and Univision TV; and in my 40’s, I started producing records for other artists.



Isaac: You have some strong iconic influences. Of these influences, which artist/band do you relate to the most and why?

JJ: The Beatles, hands down. They influenced me to learn guitar, keyboards, vocal harmonies; and their sheer musical diversity taught me at an early age that an artist/writer doesn’t have to be stuck in only one musical style. Listen to my bass lines and guitar parts in “Only Time” and you can hear my humble homage to them, complete with a pseudo – “Hard Days Night” fade-out.

Isaac: Do you feel that Indie music gets the respect it deserves? Why or why not?

JJ: It’s gaining a lot more respect with the young, but has a long way to go amongst older people. A lot of folks over 40 don’t even know where to find indie artists, never mind develop any respect for them. They’re still consuming what the major labels and major land radio stations want them to hear. When I tell many of my work colleagues (those who are over 40) where they can download or listen to my music, most have never heard of internet radio or podcasts. It’s surprising to learn that iPods, mp3’s and collecting music on your computer are still radical, new-fangled concepts to many in and above that age group. Hopefully with time, their methods of accessing music will change and that’s when the world of indie music will enter their lives and, hopefully, will gain more widespread acceptance and respect.
 
Album Cover

Isaac: If you could change one thing about the music business, what would it be and why?

JJ: Pigeonholing artists into neat little genres, and it still prevails even in the indie world – “Oh, that band’s a metal act, so most songs on their album better be metal, if not, then how can they be marketable?” You can imagine what an artist like myself encounters from the system – “Well he’s sort of rock, sort of country, sort of jazzy… but where do we put him? What do we call him?” Maybe there should be a new genre called “Eclectic.” But I guess that’s the beauty these days of being able to just download individual songs from artists, especially the instant downloading you can do by clicking the Amazon button on internet radio while a song is still playing.

Isaac: Do you think in the near future that DIY artists/bands will be the norm and big record companies will be very limited?

JJ: Nope. As long as there’s corporate money to be invested, advertising/marketing needs of television & motion pictures, and the deep-rooted cultures of Nashville and L.A. there will always be a good number of big record labels. NOT that it’s a bad thing, because it will always fulfill a demand in an economically desirable way for many interests, including the artists who get lucky enough to join those teams. DIY/indie artist will eventually gain more prominence, but they sure ain’t gonna to take over the music world, lol! Remember that two of the great indie pioneers, U2 and R.E.M, didn’t hesitate to switching to a major label when the opportunity came, and I doubt many of today’s Indie artists would either.

Isaac: What type of feedbacks have you been receiving about your music from fans and music critics?

JJ: I’m lucky. The first 7 published reviews of the album are all very favorable. IndieMusicDigest.com even nominated my album for their “CD of the Year.” Most of the critics focus on my lyrics as much as my music, which is very cool. But being somewhat outspoken both verbally and lyrically has drawn some criticism and misunderstanding throughout my life, and this adventure is no exception. An example is my song “Another Day of Love”: one British critic, for instance, didn’t quite get what it’s about. He felt that because I mention the name “Jesus,” the song must be about my own religious convictions.

Heck, it’s about as religious as Paul Simon singing over 40 years ago “…Jesus loves you more than you will know” in the song “Mrs. Robinson.” My song is about people’s indifference and cruelty towards the homeless, no matter how good and pious they may think they are. It’s a sarcastic look at Peace & Love — 21st Century style — with a story of a cynical, non-caring guy set against this happy “love, love, love” refrain accentuated with Gabriel-type horns (another Beatles homage, ala “All You Need Is Love”).

However, this particular critic thought I was spouting personal religious views and applauded my courage: “as he bears his faith on his sleeve.” That’s pretty darn funny! But I know that’s what poetry is all about – different interpretations on different levels.

One gets a pretty hard skin when you do this long enough and, as I mentioned before, I take either all the blame or all the credit. I’ve gained fans from many parts of the world from this little home-made album, and that includes critics and folks in the radio biz, so I’m very grateful for so much support. It’s the dream of every artist, indie or otherwise, to find people who just “get” their music. And so far, I’m finding a lot of them.

Isaac: If you knew that you would never gain fame and fortune with what you are doing now, would you continue to make music? Explain.

JJ: Well, I haven’t gained fame or fortune yet and I’ve been writing and recording songs for most of my life. Nothing will ever change that, as long as I can find some outlet with a few interested listeners. If I had to go back to writing radio jingles just to get an audience for my music, then I would. Still haven’t quit my day-job.
 
JJ Crowne

Isaac: How do you handle negative feedback or negative energy about your music?

JJ: Any artist who tells you that negative feedback doesn’t bother them a little bit personally is lying. It’s just how you handle it, and how long it takes you to pick yourself up and keep at it. I’m a quick picker-upper (like that paper towel). I remember when some of my musician friends back in the 80’s and 90’s used to politely criticize me for using string arrangements and big vocal harmonies in a lot of my music. But that’s just who I was and who I still am, so I stayed with that style — and apparently folks seem to like it now.

Isaac: What role do your family and friends play in the equation of your pursuit of a music career?

JJ: My wife, son and a few friends have always been supportive of my various musical projects and actually encouraged me last year to do this album. A small number of colleagues in my day-job (I’m in the legal profession, but don’t hold that against me) have been somewhat supportive over the years and even occasionally used to come to gigs. But these days many of my work colleagues are more interested in how much money I might be making from this album, than in actually bothering to listen to or download a few of my songs. Well-meaning people, but fortunately I don’t need to count on them for my fan base, lol!

Isaac: What is the best site/s that you can be found on the Internet?

JJ: My main info, bio, reviews and song sample pages are www.jjcrowne.com and www.facebook.com/jjcrowne .

Isaac: The floor is yours; final words…..

JJ: I’m very appreciative for this opportunity to be heard, extremely flattered by the attention this album is receiving, and am having the time of my life! 


 

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