Rainbow Fresh

Junior's Cave Music Interview with Rainbow Fresh
January 2011 Edition 
Music Now Spotlight

by Isaac Davis Junior, BGS, MBA

Recently, Junior’s Cave spoke with Rich Seiner of Rainbow Fresh about matters of Indie Music. In this spotlight, Seiner reveals his humble beginnings with the band, his passion for music, and why he feels he was meant to make music. Here is the entire online conversation.


Rainbow Fresh

Isaac: It’s an amazing time to be a DIY artist/performer/band/musician. What do you enjoy the most about being an indie performer?

Rainbow Fresh: As an independent artist, your music is truly your own. If you fail, if you succeed, it's all on you. I love that responsibility.

Isaac: If you had an opportunity to sign with a major label, would you sign now knowing you may have to give up some of what you have build up over the years about you in the process?

Rainbow Fresh: This is a tough one. I wouldn't rule it out, but, personally, it would be very, very hard for me to relinquish any type of creative control. So I don't know how well I would fare in a meeting with one of the majors. I would have to see what they're giving versus what they're taking away, and then see if I could live with it.

Isaac: I remembered Simon Cowell from American Idol talking about the “it” Factor that makes a musician/band stand out. What do you think is your “it” factor that makes you stand out from others in the music business?

Rainbow Fresh: I think our songwriting is very unique compared to what's out there today. I genuinely feel that we have written some hit songs. I also feel like our live performances take the songs to an even higher, more intense level. I've had people come up to us and say that we were the best band they'd ever seen live. Not the best bar band, the best band, period.

Isaac: Why should music fans listen to your music? Describe what they are going to get when they listen to your music?

Rainbow Fresh: They will get great songs. We put a lot of love and hard work into our music and it shows.

Isaac: Briefly describe your humble beginnings that led you to where you are at musically now. 



Rainbow Fresh: For as long as I can remember, I have played music. Even today, I approach it with the same enthusiasm as I had back when I was a kid. I feel so blessed to be able to play music, and I will never take it for granted. I still try to learn new things even after all of these years. There are so many great artists out there, it's overwhelming. Between listening to new music, and working on my own stuff, I hardly have time to do anything else. I don't want to do anything else!

Isaac: You have some strong iconic influences. Of these influences, which artist/band do you relate to the most and why?

Rainbow Fresh: For me, 70's classic rock and pop is my sweet spot. There's music in every genre/era that I love, but I'll always return to my roots. Probably because that's what I was listening to when I really fell in love with music. I could go on and on about influences, but, to name a few, I love Led Zeppelin, Steely Dan, The Beatles, and a lot of Latin stuff my parents listened to. Zeppelin was just the most awesome rock band ever. If you listen to Zep, they were so untraditional in their songwriting. The formula for a hit song is that it absolutely must have a strong chorus.

A lot of Zep songs don't even have a chorus, like 'Black Dog' or 'Houses of the Holy'. It's incredible!!! They broke convention because, musically, they were so superior, they could get away with it. Explaining why the Beatles were great is almost absurd. So I won't. As I got a little older, I started getting into jazz. Steely Dan was great because they fused pop and jazz. Who else did that? Who else does it? There is not a band out there that sounds even remotely like them. And they were so good, it makes me sick. When I grow up, I wanna be like them!

Isaac: Do you feel that Indie music gets the respect it deserves? Why or why not?

Rainbow Fresh: Hell, no. If anything, indie musicians get exploited now more than ever. There are so many scams out there today that are targeted towards indie musicians. Being from the NYC area, most Manhattan clubs do not pay for original music, unless you can bring a huge crowd. And then, they still pay you next to nothing, even though you might've brought everyone that was in the club that night. You're better off holding the show in someone's basement. There is no respect for the artists anymore. There are some club owners who still care about the music, but for the most part, the landscape is awful.

Isaac: If you could change one thing about the music business, what would it be and why?

Rainbow Fresh: Major labels used to develop artists. I think that was a great idea. Instead of being lazy and expecting a finished product to fall in your lap, why not develop a raw talent? Neil Young said that he wouldn't have made it as an artist in today's environment. Neil Young! One of the greatest songwriting talents in pop music! Unbelievable. Laziness has killed the music business more than falling CD sales.

Isaac: What type of feedbacks have you been receiving about your music from fans and music critics?

Rainbow Fresh: Most people have remarked about how different we are live compared to how we sound on our record. Some people don't like it, but most people love it. They love that we have two sides to us. Our records are definitely mellower than our live shows. We've gotten some great reviews from music critics, but my favorite reviews are the ones where you can tell the critic really listened. Good or bad, at least they took the time to look in depth.

Isaac: If you knew that you would never gain fame and fortune with what you are doing now, would you continue to make music? Explain.

Rainbow Fresh: Absolutely. I didn't choose music, it chose me. It's my master. I love doing it, so I'll do it as long as I'm able. If you're doing music for any other reason, failure is inevitable. If I wanted to make money, I sure as hell wouldn't take a road as hard as this. There are much easier ways to make money.

Isaac: How do you handle negative feedback or negative energy about your music?

Rainbow Fresh: A lot better than I used to. If someone gives you negative feedback, maybe they're onto something. Listen to it, and try to see or hear what they see or hear. Maybe it'll draw your attention to something that you need to work on. If that's the case, they've helped you. Some negative/feedback is rooted in fear or jealousy. I try to make that distinction and make it work for me. Hey, The Beatles got turned down by every major label in England before signing on to Parlophone Records, which wasn't even taken seriously at the time.

Isaac: What role do your family and friends play in the equation of your pursuant of a music career?

Rainbow Fresh: My oldest brother Eddie, who's 11 years older than me, really deserves a lot of credit. He saw that I had something and encouraged me to keep playing. When I was 12 he paid for my guitar lessons. When I was 18 he bought me a brand new Les Paul. How many guys would do something like that for their little brother? I owe him a lot. My fiancé really supports me. We have two kids, and with all the gigging I do, it puts a lot of work on her shoulders when I'm gone. Sometimes she complains, but she sacrifices a lot for me and my dreams. If there's a great opportunity, she always encourages me to take it.

Isaac: What is the best site/s that you can be found on the Internet?

Rainbow Fresh:

http://www.cdbaby.com/Artist/RainbowFresh
www.facebook.com/rainbowfresh
www.myspace.com/rainbowfresh


Isaac: The floor is yours; final words…..

Rainbow Fresh: Isaac, thank for having us. Your questions were great, and we're honored that you interviewed us. To you and Junior's Cave we say...Happy Holidays!

 

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